类别 Tags: 视觉形象VI
This project aims to create an IP for the campus lakeside music festival. The activity uses blue and green as the main color tones, aiming to create a feeling of grassland by the lake. Rainbows and youth are expressed in various forms of colors, giving them color, scene, and concreteness, in order to showcase the characteristics and audience of this project - strange and imaginative, rejecting the bored Generation Z.
湖畔不仅仅是花草、太阳、云和你, 更是表现文创的形式, 是汲取灵感的场所。通过挖掘在湖畔的N种可能, 帮助同学们逃离碎片化线上社交, 回归线下沉浸式社交、亲近自然, 同时打造青年文化流转空间, 使年轻思维在此碰撞融合他, 通过多元文化组合, 满足不同群体的个性需求。主视觉以湖畔草地场景为主, 结合活动策划内容的相关元素, 具体以多彩的物件作为视觉要素穿插于湖畔草地之中。以“ Shanghai University of International Business and Economics Campus Lakeside Music Festival”的缩写“SUIBECLMF”与“校园湖畔音乐节”文字形象标志作为IP标志, 结合活动相关信息进行排版。
The lakeside is not only a place for flowers and plants, the sun, clouds, and you, but also a form of cultural and creative expression, a place to draw inspiration. By exploring N possibilities by the lakeside, we aim to help students escape fragmented online socializing, return to immersive offline socializing, and get closer to nature. At the same time, we aim to create a space for the flow of youth culture, where young thinking collides and integrates with each other. Through multicultural combinations, we aim to meet the individual needs of different groups.
The main visual element is the lakeside grassland scene, combined with relevant elements of activity planning content, specifically using colorful objects as visual elements interspersed in the lakeside grassland. Using the abbreviation "SUIBECLMF" for "Shanghai University of International Business and Economics Campus Lakeside Music Festival" and the text image of "Campus Lakeside Music Festival" as the logo, combined with event related information for layout.