巴西柔术运动品牌视觉形象设计
Visual Identity Design of Brazilian Jiu-Jitsu Sports Brand
客户 Client: BUSHIDO 健身柔术馆
类别 Tags: 视觉形象 VI
设计 Design: 周宇涵 Mark (平面 Graphic/动态 Motion/视觉形象 VI)
标志以代表品牌核心的平衡之环为主，辅以文字标志blnc，并延伸出品牌下分的巴西柔术、泰拳和健身品牌符号。基于品牌理念及标志中独特的8，建立以8为基数的网格系统，并与基础系统相结合，贯穿于应用系统始终。
In collaboration with KISKA brand strategy and art direction teams, and through multiple rounds of discussions with clients, we completed the visual identity design for the sports brand "blnc" by incorporating a dynamically balanced, fashionable sports vibe based on the original jiu-jitsu gym DNA of the brand "BUSHI DO".
The logo centers on the "balance ring" that represents the core of the brand, complemented by the wordmark "blnc", and extends into brand symbols for the sub-brands focusing on Brazilian jiu-jitsu, Muay Thai, and fitness. Based on the brand concept and the unique "8" element in the logo, an 8-based grid system was established, which is integrated with the basic system and applied throughout the entire application system.