类别 Tags: 字体编排 Typography; 海报设计 Poster; 三维设计 3DArt
图形上, 通过 3D 风格的玩具枪、花朵（代表希望的向日葵）与糖果图形相组合, 与底部包装的平面图形构成反战标志, 整体图形为货架上售卖的儿童玩具。色彩上, 以冷色为主, 辅助以偏暖的橘黄, 通过灵活多变的色彩突出趣味性, 体现廉价塑料的感官体验与富有童真的怪诞有趣。排版上, 以现代感较强的黑体为主要文字, 局部文字配合图形效果进行变形, 搭配世界反法西斯纪念日的相关文字信息, 并通过标签信息的形式传递定价贩卖“和平”的概念。构图上, 以点的排列变换为主, 突出点的上升, 突出灵活梦幻的感觉。
In terms of graphics, a 3D style toy gun, flower (representing the desired sunflower), and candy graphics are combined to form an anti war logo with a flat graphic on the bottom packaging. The overall graphics are children's toys sold on the shelves. In terms of color, the main focus is on cool colors, supplemented by warm orange yellow. Through flexible and varied colors, it highlights the fun and reflects the sensory experience of cheap plastic and the bizarre and interesting childlike innocence. In terms of layout, modern bold text is used as the main text, and local text is transformed with graphic effects, accompanied by relevant text information of World Anti Fascist Memorial Day. The concept of pricing and selling "peace" is conveyed through label information. In terms of composition, the main focus is on the arrangement and transformation of points, highlighting the rise of points and highlighting the flexible and dreamy feeling.
海报整体是由售卖店货架上的儿童玩具、货架、售卖标签组成, 隐喻人们把“和平” 当做低廉的塑料玩具, 披着保护后代、传递和平的外衣, 肆意地贩卖“和平反战”理念, 表达希望人们真诚思考和平对未来的意义, 以及反思为了如今的局部和平过去付出了如何 惨重的代价。
The poster is composed of children's toys, shelves, and sales labels on the shelves of the sales store. It symbolizes that people treat "peace" as a cheap plastic toy, draped in the guise of protecting future generations and transmitting peace, and recklessly sell the concept of "peace and anti war". It expresses the hope that people will sincerely consider the significance of peace for the future, and reflect on how heavy the price has been paid for local peace in the past.