类别 Tags: 视觉形象 VI
The test question designed for bondee, it was inspired by Journey to the West. The film tells the story of the protagonist receiving abnormal signals from the depths of the universe, summoning partners, looking for aliens, and exploring the universe in an ordinary world. Among them, the signal cap, soul receptor, spaceship and other elements are very representative. They are all the ordinary objects in life transformed by the protagonist and his companions, and used to connect with another world in the word you.
根据年轻的用户定位、Bondee品牌年轻潮流的视觉风格, 结合“发现真实世界, 探素更多乐趣”的主题, 将电影中的代表性元素与Bondee品牌元素根据统一的视觉风格进行设计。视觉以3D风格的飞船、人物、灵碑摄取器、信号接收器等图形组合设计为一个穿梭在虚拟现实的场景, 结合Slogen的文字编排进行组合。动态视觉的叙述中, 人物通过信号接收器(铁锅)与灵魂摄取器(八爪按摩器)接收到未知信号、穿梭于虚拟与现实世界、结识朋友探索乐趣。
The representative elements in the film and the bondee brand elements are designed according to the unified visual style according to the young user orientation and the bondee brand's young trend visual style, combined with the theme of "discovering the real world and exploring more fun".
Vision is designed as a scene shuttling through virtual reality with 3D style graphics combination of spaceships, characters, monument acceptors, signal receivers, etc., combined with slogen's text arrangement. In the narration of dynamic vision, the characters receive unknown signals through the signal receiver (iron pot) and the soul receptor (eight claw massager), shuttle between the virtual and real world, make friends and explore fun.