吉利汽车, 快乐来电 Geely Is Calling3D动态视觉设计 3D Dynamic Visual Design年度 Year: 2021
类别 Tags: 海报设计 Poster; 三维设计 3D Art
设计说明/Explanation 依据“吉利汽车, 快乐来电”的主题,以吉利品牌元素、吉利星越L为创作主体, 3D动态创意海报设计为主要形式, 通过适应潮流的Y2K设计风格, 设计出星越L汽车小灵通的3D图形, 并在动态中结合汽车奔驰、小灵通来电的动态, 从而塑造年轻化、数字化的品牌形象进行传播, 以表达吉利在“智能电动”时代中不断突破自我新图景的展望 。
Based on the theme of "Geely Auto, happy call", with Geely brand elements and Geely Xingyue l as the main body of creation, 3D dynamic creative poster design as the main form, through the Y2K design style that adapts to the trend, the 3D graphics of Xingyue l car PHS are designed, and the dynamics of the calls of Mercedes Benz and PHS are combined in the dynamics, so as to create a young and digital brand image for communication, so as to express Geely's prospect of constantly breaking new ground in the era of "intelligent electric".
视觉设计/Visual Design动态视觉/Motion Design  
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