巧渡金沙江儿童水壶 QDJSJ Children's Kettle基于云南东川区红色文化的文创产品设计 CCI Product Design Based On The Red Army Culture In Dongchuan District, Yunnan年度 Year: 2021
类别 Tags: 视觉形象 VI; 字体编排 Typography; 包装设计 Packaging
设计说明/Explanation 基于对课题“云南东川区红色文化”的背景调研, 进一步深度挖掘当地元素、当前市场的需求, 发现目前长征文化主题公园的设计创造转化需要将历史上的红军长征与当前新时代社会主义长征结合。同时, 红色文创方面需要在形式上适应新青年、新潮流, 在功能上要寓教于乐、传承弘扬红色文化, 宏观上要振兴民族文化, 微观上要创造红色文创盈利、响应国家长征公园建设。在此基础上, 结合设计方法论的理论知识, 设计出东川区红色文创产品——“巧渡金沙江”儿童水壶。
Based on the background investigation of the topic "red army culture in Dongchuan District, Yunnan Province", I further explored the local elements and the current market demand, and found that the design and creation of the current Long March cultural theme park need to combine the historical Red Army Long March with the current socialist long march in the new era. At the same time, red cultural innovation needs to adapt to the new youth and new trends in form, teach in fun, inherit and carry forward red culture in function, revitalize national culture in macro, create red cultural innovation profits in micro and respond to the construction of national long march park. On this basis, combined with the theoretical knowledge of design methodology, the red army cultural and creative product of Dongchuan District - QDJSJ children's kettle is designed.
设计展示/Design
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