燕塘牛奶 YANTANG Milk视错觉牛奶包装设计 Milk Packaging Design of Ooptical Illusion 年度 Year: 2021
类别 Tags: 包装设计 Packaging; 插画设计 Illustration
设计说明/Explanation 根据设计心理学中的视错觉及色彩心理, 结合图形插画设计出一系列牛奶包装, 将不同视角包装面上的图形及色彩相融合, 通过充满趣味的视觉包装语言传达产品内容及信息, 同时贴合产品儿童牛奶的定位。
According to the visual illusion and color psychology in the design psychology, a series of milk packaging were designed combined with graphic illustration. The graphics and colors on the packaging surface from different perspectives were integrated, and the product content and information were conveyed through the interesting visual packaging language. At the same time, it fitted the positioning of children's milk.
包装插画/Illusion  包装展示/Packaging
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