道家五行 5ELEMENTS OF TAOISM 国潮背景下的道家五行潮玩设计 Taoist Five Elements Art Toys Design In the Context of Chinese National Trend年度 Year: 2022
类别 Tags: 视觉形象 VI; 字体编排 Typography; 三维设计 3D Art
获奖 Awards: 第17届中国好创意暨全国数字艺术设计大赛数字藏品设计专项赛一等奖, 2022ITCD国际潮流文化设计大赛中国赛区铜奖, 2022第三届GCROSS 创意奖全球铜奖, 2022HKAD第四届香港当代设计奖决赛铜奖等
参展Exhibition: 第17届中国好创意暨全国数字艺术设计大赛获奖作品展, 授权展示出售于NFTNET数字藏品平台
设计说明/Explanation 根据对于国潮背景、潮玩及潮玩品牌的调研分析, 基于MARK/AND品牌视觉形象, 注入传统文化的内涵, 推出系列道家五行神兽汉字潮玩(包含模型/桌游卡牌/书册/数字藏品)。
提取道家阴阳五行学说中的五行理念,融入五行、五色、五志、五色、五动态、五神兽, 并提取道家符篆、法器元素, 结合五行汉字的笔画结构, 对应设计出五个神兽及动态数字藏品, 设计现代云篆体作为辅助图形, 创造出五个道家神兽汉字潮玩, 并以此为基础设计出一系列融入五行理念、玩法互通的潮玩衍生产品。模型采取搪胶工艺、兵人模型采取多种复合材料, 包装采用纸及PET塑料。
According to the investigation and analysis of the national tide background, tide games and tide games brands, based on the brand image of mark/and, and the connotation of traditional culture, a series of Taoist five element beast Chinese tide games (including models/board game cards/books/NFT collections) were launched.
The concept of five elements in Taoism's Yin-Yang and five elements theory was extracted and integrated into five elements, five colors, five records, five colors, five dynamics and five gods and beasts. The elements of Taoist symbols, seal characters and magic tools were extracted. Combined with the stroke structure of five elements' Chinese characters, five gods and beasts and dynamic digital collections were designed, and modern cloud seal script was designed as auxiliary graphics to create five Taoist gods and beasts' Chinese characters' tide play. Based on this, a series of derivative products of tide play were designed, which were integrated with the concept of five elements and the way of play. The model adopts the enamel process, the soldier model adopts a variety of composite materials, and the packaging uses paper and PET plastic.
报告/Report (滑动翻阅 Slide to View) 系列潮玩/Art Toy(点击播放Click to Play) 数字藏品/NFT Collections 相关链接/Links NFTNET数字藏品平台
本网站仅供交流学习及联系合作, 部分作品及内容已有知识产权保护及转让, 请勿侵权或用于商业活动, 如有需要请联系作者授权。This site is only for communication and cooperation. Some works and contents have been protected and transferred by intellectual property rights. Please do not infringe or use for commercial activities. If necessary, please contact the author for authorization.   
Copyright © 2025 MARK/AND. 保留所有权利。