类别 Tags: 插画设计 Illustration
This series of illustrations is a decorative part of the flat printing media application in NIAOMAO. It depicts the story or scene in the brand's worldview through illustrations, combining painting language with visual elements such as images and colors, fully utilizing graphics that have not been integrated into the text image, and further transforming the design.
最终绘制五幅品牌装饰画：“鸟猫收集餐牌” “观察过早街巷” “跨越过早时空” “过早宇宙小摊” “祝融观星像”, “鸟猫收集餐牌”描绘鸟猫穿梭于过早宇宙, 寻找并收集过早餐牌；“观察过早街巷”则描绘了鸟猫在寻找餐牌途中, 在过早街巷看到的人们排座、在塑料凳上过早的热闹场景；“跨越过早时空”描绘鸟猫穿梭于不同时空与媒介, 通过多种媒体寻找过早信息、找寻餐牌；“过早宇宙小摊”描绘了大油锅、沥油铁架、各种过早食物组成的典型路边过早小摊的场景；“祝融观星像”描绘了灶神祝融在过早餐牌对应的九曜星下守护着人们的过早习俗与信仰.装饰画采用数字印刷打印, 并用视觉形象中五个色彩的画框进行封装, 具体装饰画细节及应用设计如下图。
Finally, five decorative paintings were drawn: "NIAOMAO Collecting Breakfast Cards", "Observing Breakfast Streets＆Alleys", "Crossing UV.NMO", "NIAOMAO Universe Stall", and " Zhu Rong Statue Observing the Stars". "NIAOMAO Collecting Breakfast Cards " depicted NIAOMAO shuttling through the NIAOMAO Universe, searching for and collecting breakfast cards; "Observing Breakfast Streets＆Alleys" depicts the lively scene of NIAOMAO searching for breakfast cards, where they see people sitting in rows and on plastic stools; "Crossing UV.NMO " depicts NIAOMAO shuttling through different time and media, searching for breakfast information and breakfast cards through various media; " NIAOMAO Universe Stall " depicts a typical roadside breakfast stall consisting of a large oil pot, a draining iron frame, and various foods; "Zhu Rong Statue Observing the Stars” depicts the Kitchen God Zhu Rong guarding people's breakfast customs and beliefs under the corresponding nine star of the breakfast cards. The decorative painting is printed using digital printing and packaged with five colored frames in the NIAOMAO cross-media VI. The specific details and application design of theillustration are shown in the following figure.